Tales of an Extreme Onion Hater!: Presenting Boxfresh's Autumn 2012 Collection

Autumn Winter 2012 has arrived, with a story inspired by after-work attire.

Fresh from the streets of London, Boxfresh has come a long way in redefining fashion, while continuously instilling the brands heritage. Labeled as the bastion of Bristish streetwear, Boxfresh introduces to us its latest collection, inspired by “off duty” moments.

Last September 25, Boxfresh proudly presented its Autumn Winter 2012 collection to the media, celebrities, and other notable personalities in fashion industry. The event was held at Spotlight Bar, which was designed according to the season of autumn. The night was enlivened by former MTV VJ, Sib Sibulo.

The highlight of the night was a fashion show which featured men’s apparel, footwear, and bags. The collection is comprised of an updated take on classics, giving it a more contemporary feel, something that has made the brand one of London’s most innovative street wear brands. The look and feel of the items remain casual and relaxed, while keeping its functional designs. Made with much contemporary aesthetics, Boxfresh incorporates its teardrop logo and other details to its products, meant to be spotted by those with a keen eye. The collection incorporates the seasons’ autumnal colors such as red, hues of green, brown, ochre, and crisp blue.

Boxfresh continues to evolve by making a fashion forward approach towards the development of its menswear line, elevating its status in the high street retail scene.

Key pieces from the footwear line are the Chipp (quilted mid cut boot), Flin (duck boot), Sumitt (monkey boot), Dalston (desert boot), Jib (deck shoe), and Swich Red Line (a classic sneaker that now comes in a red rubber sole). Key pieces from the apparel line are the biker collared waxed jackets, detachable hooded coats, classic cardigans, single pocketed polos, and graphic tees.

The Boxfresh Autumn Winter 2012 Launch was definitely one of the most exciting menswear events of the year.